GDPR and Data Protection Policy

If you need more information please
call us directly on 0114 252 5454

This Policy sets out the obligations of Sheffield Motorcycle Centre (KTM Cycles), a company registered in the UK under number 5797684 and Steel City Classics, a company registered in the UK under number 10744269, whose registered office is at 35 Walker Street, Sheffield S3 8GZ ('the Company') regarding data protection and the rights of customers in respect of their personal data under EU Regulation 2016/679 General Data Protection Regulation ('GDPR').

Sheffield Motorcycle Centre and Steel City Classics are committed to protecting and respecting customer's privacy. This Policy explains when and why we collect personal information about our customers, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

The General Data Protection Regulation provides the following rights for individuals:
1. The right to be informed
2. The right of access
3. The right to rectification
4. The right to erasure
5. The right to restrict processing
6. The right to data portability
7. The right to object
8. Rights in relation to automated decision making and profiling.

Any questions regarding this Policy and our privacy practices should be sent by email using the contact form on this website or by writing to Admin Department, Sheffield Motorcycle Centre, 35 Walker Street, Sheffield S3 8GZ. Alternatively, you can telephone 0114 252 5454, selecting option 5 for admin.

The company collects data from you through the sales and or enquires of motor vehicles, clothing, parts and accessories and aftersales service department. The personal data we collect enables the Company to process your order and identify the customer to the sale of goods. The company is required by the DVLA and local authority to collect proof of identity and personal data in order to register /tax vehicles, supply number plates and carry out MOT's.

Personal information we may collect includes customer name, address, telephone number and email, date of birth, driving licence details, bank details, credit/debit card information, occupation and vehicle details.

We are also required under the terms of our agreements with our manufacturers and finance companies to pass on certain personal data to those companies in order for warranties to be registered and for finance proposals and payouts. We ensure that only the data that is needed is passed onto those third parties and used for purposes of the customer transaction only.

The Company have security precautions in place to ensure the personal data we collect is treated securely and is protected from loss, misuse or alteration. Any sensitive information such as credit /debit card or bank details are kept securely and destroyed after use. We retain customer information for company records and tax purposes in a secure archive with limited personnel access.

The Company may analyse your personal information/transaction history to create a profile of your interests and preferences so that we can contact youwith relevant information, such as service/MOT reminders, product offers and events.

We will only contact you if you have given your consent to be contacted either through our bike sales consent statement or verbally to our sales staff over the counter, this consent will be logged on your customer record.

We keep this Policy under regular review. This Policy shall be deemed effective as of 25th May 2018.

This policy sets out Sheffield Motorcycle Centre and Steel City Classics ('the Company') procedures on individual rights under the General Data Protection Regulations.

The General Data Protection Regulation provides the following rights for individuals:

1) The right to be informed
The Company has an up to date privacy policy that is accessible through our website and in store. This policy sets out and explains when and why we collect personal information about our customers, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

2) The right of access
The Company holds personal information via our Dealer Management System and through archived secure hard copies. If an individual requires access to see what information the Company holds for that individual, a request must be made in writing to the Administration department, the Company will take action to gather the information for that individual within a reasonable timeframe. The Company may ask the individual the reason for the access request.

3) The right to rectification
If an individual believes the information the Company holds for them is incorrect, out of date etc the Company will take every step possible to ensure the data is rectified within a reasonable timeframe and to the individual's satisfaction.

4) The right to erasure
If an individual wishes the personal data we hold to be deleted, this request must be made in writing to the Administration department, and the Company will take action to collate the information within a reasonable timeframe and dispose of the personal data within appropriate legal regulations and tax laws. Through our Dealer Management system we cannot delete a customer record entirely as transactions are linked to stock control and accounting systems. However the Company can delete all personal details and make the account inactive so no information can be related to that individual.

5) The right to restrict processing
This means that an individual can limit the way that the Company uses their data. This is an alternative to requesting the erasure of their data. This request must be in writing and clearly set out what limitations need to be set on the individual's personal data. The Company will comply with all restrictions within reason and where appropriate within legal and contractual limitations, i.e. we cannot restrict data for the purposes of registering the vehicle with the Driver and Vehicle Licensing Agency.

6) The right to data portability
This allows individuals to obtain and reuse their personal data for their own purposes across different services. If an individual requests their data to be transferred, the Company will provide the personal data in a structured, commonly used and machine readable form. Open formats include CSV files. Machine readable means that the information is structured so that software can extract specific elements of the data. This enables other organisations to use the data. The company will comply with this request only if technically feasible and will do so within a reasonable time frame.

7) The right to object
Individuals have a set to object to:
processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling) direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics.
Individuals must have an objection on 'grounds relating to his or her particular situation'. If an individual wishes to object to the processing of their personal data, the Company will stop processing the personal data unless the Company can demonstrate compelling legitimate grounds for the processing, which override the interests, rights and freedoms of the individual; orthe processing is for the establishment, exercise or defence of legal claims

8) Rights in relation to automated decision making and profiling.
The GDPR has provisions on: automated individual decision-making (making a decision solely by automated means without any human involvement) and profiling (automated processing of personal data to evaluate certain things about an individual). Profiling can be part of an automated decision-making process. The Company does not carry out automated decision making or profiling on individuals. The personal data we hold is used as set out in our privacy policy.

As set out in the Company's Privacy Policy an individual that has any questions regarding our privacy practices should be sent by email using the contact form on this website or by writing to Admin Department, Sheffield Motorcycle Centre, 35 Walker Street, Sheffield S3 8GZ. Alternatively, you can telephone 01142 525454 selecting option 5.


Our postal address is:

SMC Bikes Ltd. 35 Walker Street, Sheffield, S3 8GZ
Contact us: 0114 252 5454 or email us

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